About Timmothy Merath
I'm a thinkerand a builder. I love thinking through complex issues and building results that work. From branding to websites to operations, I have seen and done just about everything.
Engagements
- AI Tools — Your operations are unique and the tools you use to run your business should fit to you—not the other way around.
- AI integration — Tool selection, governance, rollout, and oversight if it's actually working. I've led this for my own shop.
- Operations — Margin, utilization, pricing, capacity, org structure. Diagnose what's slowing you down, then fix it.
- Marketing — Brand and logo development. Marketing materials and web properties. Video and photography. What your company needs to get attention.
- Advisory + board — Independent perspective for agencies and services firms.
- Other — The most interesting problems usually don't have a clean category. If you're sitting with something messy and unresolved, that's exactly the right reason to reach out.
Selected outcomes
Just a few examples of the impact I have had.
- 25 — A quarter century. From designer to CFO, working every angle in-between. Built departments. Weathered storms. I have seen and done just about everything. (Experience)
- 400 — Hours saved building EPIC Traffic Control app. No dev team, no dedicated project time — evenings, lunches, and downtime alongside a full-time CFO role. AI-assisted development made the speed possible. Twenty-five years of operational context made sure it actually worked. (Expertise)
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Frequently asked questions
- Is this right for my situation?
- If you're dealing with a margin, utilization, AI adoption, or org structure problem you haven't been able to crack — probably yes. If you're not sure, that's what the first call is for.
- Do you work outside the agency world?
- Yes. The background is agencies, but the problems — margin, operations, AI adoption, org structure — aren't exclusive to them. If the problem fits, the context usually does too.
- How do you charge?
- Depends on the engagement. The goal is the most meaningful progress possible within what you have to work with — not a package I've decided in advance. We'll figure it out on the call.
- Where are you based and how do you work?
- Southeastern Wisconsin. Remote or on-site — whatever the work calls for.
- Why Mad Squirrels?
- It's a long story from my childhood. It's memorable and fun. I figured, why not?